ADJ To Showcase Latest Entertainment Lighting Fixtures At NAMM 2024

ADJ To Showcase Latest Entertainment Lighting Fixtures At NAMM 2024

The upcoming NAMM tradeshow in Anaheim, CA will see ADJ showcase the brand new fixtures, which were officially launched at LDI late last year, alongside a variety of the company’s existing catalog of professional luminaires. Visitors to the event will have the opportunity to discover the new Vizi Beam CMY automated beam luminaire, the ElectraPix series of lime-infused hex LED wireless bars and par, the next generation Aria X2 wireless DMX system, and the much-anticipated IP-rated additions to the popular Jolt Series of multifunction LED strobe/wash fixtures. These innovative new products – alongside existing fixtures from the Hydro, Encore and Focus series – will be displayed at a booth on the show floor as well as on the outdoor Arena Plaza stage, which will again be officially sponsored by ADJ.

Popular with concert lighting designers and nightclub integrators alike, ADJ’s Jolt Series features a collection of potent fixtures which each feature brilliant bright white strobe/blinder LEDs combined with multi-colored chase effects in the same versatile unit. Taking the series to the next level, the new Jolt Bar FXIP offers the same creative potential but that can be utilized outdoors in any weather conditions. The IP65-rated linear fixture features a central strip of 112 x 5-Watt cool white SMD LEDs, surrounded on both sides by a total of 448 x 0.5-Watt RGB color mixing SMD LEDs. This allows the same fixture to generate intense white strobing as well as colored washes and strobe effects. Both types of LED are grouped into independently controllable zones (16 white and 32 color), which means the unit can also be used to generate strobe chases and other ‘eye candy’ effects. Packed with advanced features, this new fixture is wireless DMX enabled and offers a variety of DMX channel modes and internal program macros. It is supplied with a frost lens that easily slides into a dedicated slot on the front of the unit as well as a connecting plate that allows multiple units to be aligned seamlessly.


Generating a similar effect, the Jolt Panel FXIP features a more condensed panel design. It is equipped with 800 x 0.5-Watt RGB SMD LEDs for color strobe, wash, and eye candy effects, as well as 48 x 5-Watt cool white SMD LEDs located in the center of the fixture to create the traditional look of a strobe. Both types of LED are grouped into independently controllable zones (6 white and 40 color), allowing for the creation of eye-catching animated chase patterns. It too offers an IP65 ‘weather-proof’ rating, wireless DMX, multiple DMX channel modes and internal programs, and a mechanism for easily applying Light Shaping Filters. The fixture is supplied with a variable angle bracket but also features a rear mounting point that allows direct connection of an Omega bracket.

The next evolution in ADJ’s extremely popular Vizi Series of automated luminaires, the new Vizi Beam CMY is a powerful and feature-packed dedicated beam fixture. Harnessing the full potential of the 310W Osram Sirius HRI discharge lamp, paired with precision engineered optics, it generates a potent and crisp 2-degree beam that is ideal for generating awe-inspiring aerial effects. Lighting Designers can unlock a spectrum of possibilities with CMY color mixing, paired with a 14-color dichroic wheel that includes CTO (3200K), CTB (9000K) & UV filters. In addition, the fixture offers a versatile GOBO wheel loaded with 17 static patterns (including 4 beam reducers) and a dynamic GOBO shake effect. Users can also enjoy the flexibility of on-board wireless DMX, motorized focus, 16-bit fine focus and high speed 3-phase pan and tilt motors which deliver fast movement and meticulous control. The fixture’s extensive feature set also includes two rotating prisms (16-facet circular and 6-facet linear) which may be overlayed and a frost filter for creating wash effects.

Offering a host of advanced features, the ElectraPix Bar 8 is a cutting edge 0.5-meter linear LED wash fixture. Equipped with a wireless DMX transceiver and high-capacity internal rechargeable battery, this IP65-rated fixture can be used safely and reliably in absolutely any location without any form of wired connection. It features eight individually controllable 20-Watt hex color LEDs (RGBAL+UV) paired with 32 background 0.2-Watt RGB LEDs, providing unparalleled control and creativity. The inclusion of a lime LED chip allows for an enhanced CRI and variable white color temperature control of 2,700K ~ 9,900K. Meanwhile, the UV chip provides the ‘black light’ effect which causes white and neon colored décor and clothing to glow when used alone, and can also be combined with the other chips to create vibrant colors like hot pink, deep purple, and electric blue. With built-in foreground and background LED programs and an intuitive menu-driven interface displayed on a large OLED display, the fixture is easy to configure and program. Designed for adaptability, it is supplied with an optional 20-degree diffusion filter and UCIR24 wireless remote. It features adjustable feet and an integral L Track system which allows convenient connection of a wide variety of rigging accessories.


The ElectraPix Bar 16 offers the same advanced feature set as the ElectraPix Bar 8 but in a larger 1-meter-long format. It features 16 potent 20-Watt hex color LEDs (RGBAL+UV), which can each be controlled individually, alongside 66 background 0.2-Watt RGB LEDs. Offering the same versatility as its smaller sibling, this powerful and versatile fixture offers huge potential for a wide variety of stage and event lighting applications.


Completing the new ElectraPix Series, the ElectraPix Par 7 is a complementary LED par fixture. Packed with all the advanced features of the bar models, it boasts seven main color calibrated 20-Watt hex LEDs (RGBAL+UV), paired with 29 background 0.2W RGB LEDs, packaged in a compact and lightweight fixture. It offers a concise 17-degree beam angle but is supplied as standard with a gel frame and 20-degree diffusion filter.


Finally, ADJ’s booth at NAMM 2024 will showcase the new Aria X2 wireless lighting management system. This next generation multi-band system is designed to increase the reliability and transmission range for cable free communication of a DMX signal between console and fixtures, while also providing advanced remote fixture management control from a convenient app-based interface. Aria X2’s advanced proprietary protocol involves the creation of a wireless mesh where all devices within a given system transmit the DMX signal to one another to create an extremely robust network. On display at ADJ’s NAMM booth will be the Aria X2 Transmitter, which features both 900MHz and 2.4GHz antennas as well as 5-pin DMX input and thru connections. An Aria X2 network can be configured from the large display screen located on the front of the transmitter or using the dedicated mobile app. In addition, the app can also be used to remotely configure compatible fixtures and provide basic DMX control. All the new lighting fixtures listed above are equipped with Aria X2 compatible wireless transceivers as are many of the other ADJ fixtures released recently. Also on display will be the Aria X2 Bridge, which allows older ADJ WiFLY-equipped fixtures to be integrated into an Aria X2 network.

“Back in its traditional late-January time slot, NAMM 2024 is set to kickstart the industry’s tradeshow calendar,” enthuses ADJ USA’s Director of Sales, Alfred Gonzales. “Our team is looking forward to a busy show introducing visitors to the ‘new ADJ’, by which we mean the evolution of the brand that has been ongoing over recent years. We’ll be showcasing the seven brand new products that were officially unveiled at LDI late last year, which are prime examples of our company’s focus on reliable, versatile, and affordable products for concert tours, event productions and venue integration. We’ll also have a variety of popular fixtures from the well-established Hydro, Encore and Focus series on display, both at our booth and on the Arena Plaza Stage. Featuring a continuous program of live music performances running throughout the show, the stage will provide the opportunity for visitors to see ADJ’s IP65-rated fixtures demonstrated practically on an outdoor festival-style stage.”

ADJ will be hosting their Customer Appreciation Happy Hour event at NAMM 2024 alongside sister company AVANTE Audio on Thursday, January 25th from 6-8pm at the ADJ Arena Plaza Stage. This two-hour mixer features live music from Grooveline SD, a San Diego based cover band that produces a blend of funk, R&B, Soul, Country, Rock and Latin Music. The event also features a cocktail bar, providing the perfect post-show chance to relax, unwind, socialize and listen to some live music at the end of a busy day. And, the darkness of the early evening happy hour will be a perfect opportunity for customers to discover the full potential offered by ADJ’s outdoor fixtures.

The NAMM Show 2024 will take place at the Anaheim Convention Center in California from Thursday January 25 thru Sunday January 28. ADJ will be exhibiting from booth #10920 where the company’s experienced team of product specialists and sales support staff will be on hand to answer questions and provide one-on-one demos. The ADJ Arena Plaza Stage will be located between the Anaheim Convention Center Arena and the ACC North hall, right by the pedestrian entrance to the site from W Katella Ave.

Additional products that were introduced at LDI 2023, that will be on display at NAMM 2024, can be found here: https://www.adj.com/trade-shows/ldi-2023

For more information contact ADJ:

ADJ USA - Tel: 800-322-6337/+1-323-582-2650 • info@adj.com

ADJ Europe - Tel: +31 (0)45 546 85 00 • info@adj.eu

ADJ Mexico - Tel: +52 (728) 282 7070 • ventas@adj.com

Web: www.adj.com / www.adj.eu