ADJ is pleased to announce its participation in MIR Expo 2026, taking place April 12–14 at the Rimini Expo Centre in Rimini, Italy. Recognized as Italy’s leading trade show dedicated to professional audio, video, lighting, and control technologies, MIR provides a unique, hands-on environment where attendees can experience cutting-edge solutions in real-world applications.
As a key gathering for lighting designers, rental companies, integrators, and entertainment technology professionals, the show offers an ideal platform for ADJ to connect with the Italian market and demonstrate its latest innovations. At this year’s event, ADJ will debut a range of exciting new fixtures to the Italian market and also showcase a selection of proven, popular products already widely adopted across the region.
Italian Debuts: New Technology on Display
ADJ will introduce a powerful lineup of new fixtures to the Italian market at the show, each designed to deliver performance, versatility, and creative flexibility:
• Vizi FX7 – A dynamic moving head that combines four impressive effects in one versatile fixture, delivering stunning multi-layered lighting for any professional application.
• Vizi Xtreme – an ultra-fast, high-output beam wash moving head that combines powerful RGBL color mixing, an impactful outer LED ring, and 360° continuous pan/tilt movement in an exceptionally compact and versatile fixture.
• Focus CMY Compact – a powerful, feature-rich LED moving head that combines beam, spot, and wash functionality with full CMY color mixing and precise optics in a compact, lightweight design.
• Hydro Beam CMY – a powerful, IP65-rated beam fixture that combines CMY color mixing and precision optics to deliver razor-sharp aerial effects with reliability in any environment, indoors or out.
• Jolt MFX 360 – A dual-sided, motorized linear fixture combining retro-style warm white blinder effects with modern RGB strobe, wash and chase capabilities.
• Protégé XS / XM / XL – a new series of LED-powered moving head spots offering scalable performance options across three sizes, ideal for installations and touring productions alike.
• AX2 – an advanced, fully integrated DMX control solution with an integrated touchscreen, physical controls, a powerful media engine (DYLOS), and up to 32 universes of output.
Proven Solutions for the Italian Market
In addition to these new releases, ADJ’s booth will also feature a selection of established products that have already proven popular with Italian users. These will include the Hydro Flex L7, Hydro Flex L19, Vizi Beam CMY, Focus Flex, Encore DBX, Vintage X, Vintage Bar and WMS1 Media Sys. Together, these fixtures highlight ADJ’s commitment to delivering reliable, production ready solutions that meet the demands of both live events and fixed installations.
A Key Moment for the Italian Market
“MIR is an essential event for the Italian entertainment technology industry,” comments Fabio Deambrogio, Sales Manager for the Italian Market at ADJ. “It brings together professionals from across the country in a truly hands-on environment where they can experience new technology in action. For ADJ, it’s the perfect opportunity to present an exciting range of new products specifically to this market, while strengthening relationships with our partners and customers. This year is particularly important for us in Italy. Not only are we showcasing a strong lineup of new fixtures, but we’re also preparing to share some significant news for the Italian market very soon. MIR 2026 will be just the beginning.”
Experience ADJ at MIR 2026
With its unique blend of live demos, immersive environments, and professional training opportunities, MIR Expo continues to set itself apart as a must-attend event for the AV and entertainment technology community.
Visitors to the ADJ booth can expect an engaging, hands-on experience, with opportunities to explore new fixtures up close and see how they perform in real-world scenarios. ADJ’s knowledge team will also be available to answer questions about the fixtures on display and the rest of the company’s extensive product range.
For more information about MIR Expo 2026, visit www.mirtechexpo.com
