SuperSonic & Super-Affordable! American DJ Sonic Beam Breaks BarriersIn Bringing Intelligent Light Shows to ClubsLOS ANGELES -- "Supersonic" means to break the sound barrier . . .and the new super Sonic Beam from American DJ lives up to itsname in more ways than one. Not only does this sound-driven lighting effect push the edge of the envelope in visual excitement, itcrashes right through the price and technology barriers that have prevented some clubs from providing a high-tech intelligent lightshow in the past.A DMX-compatible intelligent fixture, the Sonic Beam fills the room with a sonic boom of dazzling rotating special effects, in eightbrilliant dichroic color/ gobo combinations, plus white. Some of the gobos are produced in split colors, and for added excitementtheres also an amazing 4-color "quadra" effect. The unit will strobe in every color/gobo combination at an adjustable rate of oneto seven flashes per second.The Sonic Beam will perform its gyrations to the beat of the music as a sound-activated effect, or it can be operated with a varietyof different controllers, including its own Sonic Beam/C mini-controller. The Sonic Beam/C controller features stand-by (blackout), strobe and slow scan modes, and it comes with a 30 ft. connector cable. Priced at just $599.95 manufacturers suggested retail, the Sonic Beam represents outstanding value and affordability in anintelligent lighting unit. The addition of the Sonic Beam/C controller, at a mere $49.95 suggested retail, provides a high-qualityintelligent effect/controller combination at a truly unbeatable price.But perhaps the best news of all is that this exciting effect is also available as a complete Sonic Beam System package, containingtwo Sonic Beam units plus one Sonic Beam/C controller. The Sonic Beam System, which is capable of producing and controlling aninstant light show, offers even greater value, listing at just $1,199.95 manufacturers suggested retail."With the Sonic Beam System, we are bringing the excitement of a high-tech intelligent light show within the reach of any club,"said Scott Davies, general manager of American DJ. "Now even the most budget-minded establishment can afford to have its owncomplete intelligent lighting system.Along with its terrific price, the Sonic Beam System offers extreme ease of operation, Davies added, making it ideal for users withlimited technical experience. "The Sonic Beam/C mini-controller was designed to be very uncomplicated, so that even someone who hasnever worked with intelligent lighting can learn how to put on a great show with this system very quickly," Davies said.In addition to its proprietary controller, the Sonic Beam can be operated with any DMX controller, as well as American DJs ShowDesigner mega-controller, giving it the versatility to be included in light shows with other intelligent special effects.Additionally, the Sonic Beam comes equipped with its own built-in pre-programs, so that it can also function as a sound-activatedunit without any controller. Whats more, up to 16 Sonic Beam units can be linked together via XLR cable, and their movements willbe coordinated to the same internal programs."In todays technologically-driven world, its important for intelligent lighting fixtures to be versatile and compatible with otherequipment, and the Sonic Beam certainly fits this description," Davies pointed out. "For example, if a club already has some piecesof intelligent lighting equipment, the Sonic Beam can easily be incorporated into their existing system because of its DMXcompatibility."The Sonic Beam includes four DMX channels. The full-focusing unit features a front coated mirror for optimized light output, and anX/Y mirror movement of 180 degrees pan/90 degrees tilt. It is powered by three high-precision stepper motors for extremely smoothmovement of images.Compactly designed, the Sonic Beam measures 15.25" x 6" x 5.25" and weighs just 14 lbs. The fan-cooled effect comes with a hangingbracket for easy mounting.For more information about the Sonic Beam, contact American DJ at 800-322-6337, or visit the companys website at:www.americandj.com