Reflex Press Release

Reflex Press Release

The Reflex From American DJIs "Treasure In the Dark" for Clubs and DJsProjecting Dual Moonflower Excitement

LOS ANGELES - "R-E-F-L-E-X" is defined in the Merriam-Webster dictionary as: 1) reflected light or color, or 2) a mirrored image. It's described in a song by `80s rock group Duran Duran as "treasure in the dark".

Now American DJ is proud to introduce The Reflex, a club lighting effect that personifies all the above and more. The Reflex is a dual moonflower effect that that bounces, bends, and reflects a ton of multi-colored beams off of two scanning mirrors to bring dazzling "treasure in the dark" to clubs and entertainment venues.

Not an "only child" like in the Duran Duran song, the Reflex is a twin effect -- two-moonflowers-in-one, joined together in a sleek-looking high-tech case. Multi-color patterns are projected from each side of the fixture to provide double the lighting excitement of a solo moonflower.

Resembling a large pair of binoculars, the Reflex features a rotating mirror in front of each of its two "eyes." Light beams bounce and reflect off of each of the two rotating mirrors, which is what produces the twin-like effect.

In addition to its moving mirrors, the Reflex's light beams themselves rotate back and forth to the beat of the music. The rotation of the light beams, coupled with their bouncing and reflecting off the moving mirrors, creates a frenzy of wild, pulsating movement.

The Reflex also features a modern 3 position FX switch to offer even more excitement and versatility. The FX switch allows the Reflex to be operated in sound active, static or continuous rotation mode, so that DJs and clubs can create just the right type of moonflower madness for any occasion or event.

"The trend in DJ and club special effects lighting is moving toward fixtures that go above and beyond the ordinary, to offer something extra in visual excitement," said Scott Davies, General Manager at American DJ. "The Reflex is a new generation of moonflower effects because it's really two moonflowers in one, plus it offers the `dual' movement of rotating light beams and rotating mirrors. Yet, it sells for a very affordable price that you'd expect to find on a traditional moonflower."

With its ultra-modern binocular-like design, the Reflex `s case also projects a more high-tech image than the typical moonflower effect. The sleek-looking "two-eyed" case will complement any club or venue's decor.

Lightweight and compact for easy mobility, the Reflex weighs 9 lbs., and has dimensions of 14" x 10" x 13.5". The price of the Reflex is $149.99.

For more information on the Reflex, contact American DJ at 800-322-6337 or visit the website at www.americandj.com. Email: info@americandj.com