Electra/Rover/Propeller Press Release

Electra/Rover/Propeller Press Release

Mini-Moonflowers:American DJs Electra, Rover and Propeller Are Lightweight, Low-Cost. . . and Loaded With Excitement!

LOS ANGELES-- Now clubs and mobile DJs can "shoot the moon" with brilliant lighting effects, without shooting their budget. American DJ has introduced three innovative mini-moonflower effects, the Electra, Rover and Propeller, all of which are lightweight, highly mobile, and provide lots of lighting action for their compact size.

Perfect for the mobile DJ, or any other application, the Electra, Rover and Propeller are not only small in size (6-6.5 lbs.), theyhave a mini price tag too. For a super-affordable $139.95 suggested retail, each effect goes beyond the "typical" moonflower withan added feature that will generate extra excitement -- and create an out-of-this world light show at any club or party.

"The trend in DJ lighting is moving toward fixtures that are more compact and affordable, while at the same time offer lots ofvisual action," said Scott Davies, General Manager of American DJ. "The Electra, Rover and Propeller fit this trend, because theyare mini moonflowers that put on a terrific light show at a very inexpensive price, plus each offers a little something extra inthe effects it produces."

Electra & Rover: The Electra is a sound-active moonflower that creates multi-dichroic colored beams, which rotate back and forth to the music. Butthe Electra offers an extra twist, too -- its rotating beams reflect on a mirror, which also rotates back and forth on an X-axis.This dual rotation provides more movement and coverage, blasting colorful moonflower beams in all directions.

The Rover is a virtual twin effect to the Electra, except that it uses a barrel mirror instead of a flat mirror, creating more3-D-type barrel-shaped beams. Like the Electra, the Rover features dual rotation to maximize its moonflower power.

In addition to combining the power of rotating beams and mirrors, the Electra and Rover have been designed to be versatile effectsto meet different needs and applications. Extremely user-friendly, they can be operated in three different modes: Static,Sound-Active, and Continuous Rotation.

Weighing just 6 lbs. the Electra measures a compact 9" x 11" x 12". The Rover weighs 6.5 lbs. and measures 5" x 8.25" x 16.5".Both effects retail for a suggested $139.95, and come equipped with a ZB-BRL 12v/50w lamp.

Propeller: The Propeller is another multi-colored mini-moonflower that packs an added surprise. . .or two! First, true to its name, it shoots out beams that rotate in a unique propeller-like shape. This eye-catching propeller movement is produced through an innovativedesign that utilizes two separate internal dishes.

Second, the Propeller was designed to be an remarkably high-powered moonflower, especially for its small size. It features anextremely bright, high-intensity 300-watt lamp. With its brilliant "fan-like" effects blasting through a club or party, thePropeller will add a visually exciting lift to any light show.

With a price tag of only $139.95, the Propeller is a great effect for all applications including small clubs, bars, mobile DJs, and rinks. A very portable fixture, the Propeller weighs only 6 lbs. and measures 8" x 6.25" x 6.25". It comes with a ZB-64514 300-watt lamp.

For more information, contact American DJ at 800-322-6337. Fax: 323-582-2610. Web: www.americandj.com