Dual Gem & Super Jewel Press Release

Dual Gem & Super Jewel Press Release

American DJ Upgrades "Family Jewels" With New Dual Gem and Super Jewel Effects

LOS ANGELES -- Two glittering gems in American DJ's treasure chest of lighting effects are shining more resplendently than ever before. The company has introduced the Dual Gem and Super Jewel, upgraded versions of two of its most popular classic sound-activated moonflower effects.

As its name suggests, the Dual Gem is a double version of the companys best-selling Color Gem. By combining two moonflower effects into one compact fixture, the Dual Gem provides twice the lighting excitement of its singular cousin. The Super Jewel is similar to the legendary American DJ Jewel, but has sharper optics, a spectrum of dazzling colors and a bigger beam spread to give this classic gem even more high-carat lighting power.

Best of all, although both of these family jewels have "appreciated" in lighting excitement, they haven't become inflated in price. Still offering the same great affordability and value that made the original Gem and Jewel breakthrough products in the DJ lighting market, the Dual Gem sells for a suggested retail price of $119.95 and the Super Jewel for just $139.95.

"The early model Gem and Jewel fixtures changed the course of DJ/club lighting, because they offered cutting-edge sound-activated special effects at a price that was affordable to smaller clubs and working disc jockeys," said Scott Davies, General Manager of American DJ. "Now, in the 21st century, we're proud to be able to improve upon these classic lights and make them bigger and brighter, while still being able to provide the same exceptional value to the end-user."

Dual Gem

The Dual Gem is a two-in-one unit that projects twin multi-color moonflower effects from each side of the fixture. Casting twice the number of beams as a solo moonflower, the Dual Gem can cover a larger room or area, as its brilliant rays sweep back and forth across the floor to the beat of the music.

Upgraded with modern features, the Dual Gem includes an FX switch, which allows it to be operated in sound active, static or continuous rotation mode. A special sensitivity knob has also been added to control the degree of intensity with which the beams respond to the music. With the easy-to-control sensitivity knob, DJs can crank up the effect a notch for some real visual "moonlight madness" or turn it down to create a calmer, cooler light spread.

Weighing only 6 lbs. and measuring a compact 9.25" X 11" X 4.5", the Dual Gem is highly portable and great for mobile use. It includes a hanging bracket and an EZ-Access lamp replacement door. The Dual Gem has a suggested retail price of only $119.95.

Super Jewel

True to its name, this dazzling gem of a moonflower effect has been upgraded with superior optics, more "carats" of brilliant colors and a much bigger beam spread than its popular predecessor. This means that the Super Jewel, like the Dual Gem, is now capable of covering larger venues with its sound-activated dancing beams of light.

The source of the Super Jewel's extraordinary brilliance is a high-power LL-64514 120V, 300-watt lamp. In addition to its stunning brightness, new colors and wider beam spread, the Super Jewel now includes an FX switch for operation in sound active, continuous rotation or static mode. Other user-friendly features include an EZ-Access lamp replacement door and hanging bracket.

The Super Jewel is a fan-cooled fixture that weighs only 7 lbs. with dimensions of 10.25 x 6.5 x 6.25. The suggested retail price of the Super Jewel is $139.95.

For more information, contact American DJ at 800-333-0644. Fax: 323-582-2610. Web: www.americandj.com Email: info@americandj.com