From Concept to Reality:American DJ's Concept:1 & Concept:2 Drive The FutureBy Combining Scanner And Laser In One Effect
LOS ANGELES--The future of intelligent lighting has made a giant leap forward from concept to reality. With the introduction of American DJ's Concept:1 and Concept:2, mobile DJs and clubs can now have both scanner and laser effects right at their fingertips in one high-tech lighting fixture - just by shifting gears!
The Concept:1 and Concept:2 are intelligent scanners that incorporate built-in 4.9 mW lasers for a "two-in-one" effect. Both fixtures include five DMX channels along with dazzling gobos and a full spectrum of color options. Best of all, these versatile effects are remarkably easy on the budget, with suggested retail prices of $699.99 (Concept:1) and $839.99 (Concept:2).
Adding to the Concept:1 and Concept:2's futuristic flair is their sleek-looking high-tech case design. Made of chrome metal, the cases feature a sharp, edgy shape -- sort of like a rocket with an attached moving arm.
"The futuristic case design of the Concept:1 and Concept:2 reflects the innovative technology installed within them," said Scott Davies, general manager of the American DJ Group of Cos. "They're kind of like the `concept cars' of the future that you see at an auto show."
By developing these scanner-laser fixtures, American DJ is addressing the growing trend toward special effects that can serve multiple functions. "The new Concept:1 and Concept:2 are part of American DJ's ongoing effort to make lighting effects that are capable of double-duty, offering even more versatility and greater value to the user," said Davies.
Loaded with visual excitement, the Concept:1 and Concept:2 feature 19 gobos plus spot, including two replaceable 13.8mm gobos with a 12.5mm image area. They offer 15 colors (plus white), along with two eye-popping quadras that split the light beam into four colors. Both effects strobe and include a separate shutter allows for super-fast strobing.
Both the Concept:1 and Concept:2 can be operated in three modes: via DMX controller, sound-activated, or linked master-slave in multiples. When used without a DMX controller, they will move to their own built-in programs.
The difference between the two fixtures is that the Concept:2 uses a 150-watt discharge lamp, which casts brighter beams than the Concept:1's halogen lamp. With its more brilliant effects and a long-lasting lamp that runs up to 6,000 hours, the Concept:2 is ideal for larger club installations.
The Concept:1, which features a 250-watt, 700-hour halogen lamp, is perfect for mobile DJs and smaller clubs. "With two different versions of the fixture, this is a winning `Concept' for everyone," Davies said. "DJs and large clubs alike will be awestruck by the universality of this effect."
Full-focusing fixtures, the Concept:1 and Concept:2 feature XLR in/out, high-speed fan and digital display for control mode and DMX value. Both units measure 21" x 6.5" x 13" and weigh 17 lbs.
Suggested retail of the Concept:1 is $699.99. Suggested retail of the Concept:2 is $839.99.
For more information, contact American DJ at 1-800-322-6337 Fax: 323-582-2610. Address: 4295 Charter St., Los Angeles, CA 90058. Web: www.americandj.com Email: info@americandj.com
