At the beginning of February the Integrated Systems Europe (ISE) trade show took place in Amsterdam. This growing event is focused on professional AV and electronic systems integration, and attracts designers and installers from across Europe and beyond. This year, a staggering 73,000 visitors passed through the doors of the RAI Exhibition Centre and the ADJ Europe team was on hand to meet them and demonstrate the company’s exciting new products relevant to this market.

ISE is a new show for ADJ. After taking a small stand to ‘test the water’ last year, the ADJ Europe team went all out in 2017 with a large professionally-built booth. This was used to exhibit ADJ’s range of moving head fixtures and LED video panels, products that are particularly relevant to AV systems installers and integrators.

Taking center-stage on the booth was the ADJ Vizi Series, encompassing beam, wash, spot, and hybrid fixtures. The new Vizi Q Wash7 – demonstrated for the first time in Europe at the show – proved particularly popular. With its seven 40W RGBW LEDs, variable zoom covering 5 ~ 55-degrees, and WiFLY wireless DMX on-board, this is a powerful and versatile fixture ideal for a wide range of applications.

The full ADJ Focus Series of moving heads was also displayed at ISE. Visitors to the show were impressed by the affordability of the products in this range, which are all powered by LED and therefore ideal for installations as regular lamp replacement is not required. With even the extremely compact Focus Spot One offering advanced features such as motorized zoom and indexed, replaceable, rotating GOBOs, the Focus Series fixtures are perfectly suited to professional installation projects.
Arguably the biggest draw to the ADJ booth at ISE 2017 was the AV Series LED video panels. Having disrupted the market with the introduction of the incredibly inexpensive 6mm pitch AV6 panels back in 2015, ADJ recently extended the range by introducing the higher resolution 3.9mm pitch AV3 model. This generated a large amount of attention from a wide variety of visitors interested in utilizing the panels for conference venues, advertising displays, and for many other installation projects.

Commenting on the show, ADJ Europe Sales and Marketing Manager, Kris Dawber, said, “ISE was very good. We met with some existing customers, but also introduced our products to many new prospects, generating a lot of positive new leads. In particular, we met with a lot of visitors from the Baltic States as well as Poland, Russia, Rumania, and Bulgaria. I think that ISE will become more and more relevant for ADJ as our product range continues to expand into this market. Amsterdam is a beautiful city and ISE 2017 was very well attended; a big success for ADJ.”

ADJ exhibits at numerous trade shows each year, of varying sizes and covering many different markets. The next big event for the ADJ Europe team will be the Prolight + Sound exhibition in Frankfurt, Germany, taking place April 4 – 7. ADJ will have the Vizi Range, Focus Spot Range, AV Range video walls and some product debut scheduled for Prolight + Sound next month.

To learn more about the Vizi Range: CLICK HERE

To learn more about the Focus Spot Range: CLICK HERE

To learn more about the AV LED Video Walls: CLICK HERE

Photography: Danny Krichel