The annual DJ Expo event takes place in Atlantic City in just two weeks’ time and ADJ will be there in force! From Monday August 15th to Thursday August 18th DJs from across the USA will congregate at the Trump Taj Mahal to network, learn and check out the latest gear. Not only will ADJ have a booth on the expo floor showcasing a range of brand new products, and present an educational seminar, but we’re also hosting a Product Launch Party that you won’t want to miss!

ADJ will be hosting an exclusive Focus Series Product Launch Party on Tuesday August 16 at the Cuba Libre Restaurant, 2801 Pacific Ave. The first in our new Focus Series - the Focus Spot Three Z moving head - is already proving to be a huge success and at this must-attend event we’ll be revealing three additional new Focus Series products. The party will run from 6:30 to 9:30pm and we’ll be laying on drinks and appetizers, making this the ideal opportunity to network with other DJs as well as the ADJ team. If you’ll be at DJ Expo, we’d like to invite you to attend this special event, but – as space is limited – you’ll need to RSVP HERE to secure your place. We’ll then send you an RSVP email for you to bring along to the ADJ Booth on the expo floor to collect your party entrance wristband.


Following the fun of Tuesday’s launch party, we’ll be offering educational content on the Wednesday of the show. In the ADJ presents ‘You’re a DJ… Now What?!?’ session, Arnoldo Offermann will discuss the transition from being ‘just a DJ’ to becoming a full-service ‘production company’ and explain why you may already be halfway there! This fast-paced seminar will cover the differences in marketing, selling and performance between being a DJ and a production company. Pulling from personal experiences, as well as countless hours spent consulting for other companies, Arnoldo will offer food for thought as well as invaluable sales tips that will change the way you do business! It doesn’t matter if you do weddings, school dances or corporate events, if you’re a DJ, make sure you don’t miss this seminar on Wednesday, August 17 from 3:30 to 4:30pm in Diamond Room A of the Trump Taj Mahal.

Of course, as well as hosting a party and an educational session, we’ll also have a booth on the show floor – and it’s one you’ll want to make sure you visit. As well as demonstrating some of our most popular DJ lighting products we’ll also be showing seven brand new products for the very first time at this year’s DJ Expo.


Offering incredible value for money, the brand new Startec Stinger Star combines three eye-catching effects into one compact fixture. Its unique party dome moonflower projects countless beams of light that shimmer, sway and spin in a mesmerizing blaze of color and movement. This is complimented by a Galaxian-style laser that creates a myriad of red and green laser patterns that are spread over a wide area. The unit’s trio of effects is completed by a color-chasing wash effect. Surrounding the laser aperture are six 1-watt LEDs: two red, two green, two blue and two amber, which can be used for static color washing as well as to create eye-catching flashing patterns. Learn more about the Stinger Star here:


Another new addition to the ADJ Startec range that will make its debut at DJ Expo is the Startec Stinger GOBO. This features the same wash and laser effects as the Stinger Star but combined with a powerful sweeping pattern effect. Utilizing eight different GOBO patterns and eight 3W RGBW LEDs the Stinger GOBO’s spinning lens assembly causes the projected patterns to sweep in and out as well as spin around to create an attention-grabbing effect that is ideal for adding energy and excitement to a dancefloor. Learn more about the Stinger Gobo here:


Actually built into a portable road case, the ADJ Entourage is a professional-grade 1500W Faze Machine that is perfect for use with mobile light shows. With a quick warm-up time, the Entourage produces a massive output of 15,000 cubic ft. per minute and offers flexible control options including DMX (with both 3-pin and 5-pin connections) as well as an internal programmable timer. Learn more about the Entourage here:


Building on the phenomenal success of the Ikon Profile - ADJ’s new LED-powered GOBO projector offering framing shutters and zoom - DJ Expo will see the launch of two new Ikon Profile models. The Ikon Profile Pearl is exactly the same as the original but with a sleek white casing making it ideal for use at weddings and other events where black fixtures may look out of place. Meanwhile the Ikon Profile WW offers a warm white LED source in place of the bright white of the original. Learn more about the Ikon Profiles here : or


DJ Expo will also be a great opportunity to try out American Audio’s new flagship DJ MIDI controller, the VMS5. Building on the success of its predecessor, the VMS4.1, this new controller takes seamless audio control to the next level offering larger jog wheels, a new multi-function browser and new software features. Offering four MIDILOG channels (selectable between software MIDI control and analog inputs) as well as two separate mic inputs and professional XLR outputs, the VMS5 is a flexible and feature-packed DJ controller at an affordable price. Learn more about the VMS5 here:



ADJ new ACCU STAND line will debut at DJ Expo with the new SPSX2B speaker stand cobo. It includes two durable, heavy duty  aluminum speaker stands with a sturdy carry bag. The stands extend up to 6 feet and hold up to an 80 pound (36 kg.) speaker. The pipe diameter is 1.5-inches (38.1mm) and includes a mounting bracket to attach to the speaker. To learn more about the SPSX2B, visit:

This year’s DJ Expo looks set to be the best yet for ADJ and we can’t wait to see you there. So be sure to RSVP to secure your place at the Focus Series Product Launch Party, don’t miss Arnoldo’s seminar and make sure you stop by the ADJ stand to see all of our exciting new products in the flesh!

Watch this space as we will reveal more products as we get closer to DJ Expo. We hope to see you at DJ Expo!