Ahead of the Winter NAMM Show in Anaheim, CA, the ADJ group of companies opened up its LA-based global headquarters for a VIP Dealer Event on Wednesday January 15. With lighting and sound demos, hands-on product training as well as free lunch, the successful event not only gave ADJ customers an exclusive preview of the new products to be launched at NAMM, but also allowed the company to show appreciation to its hard-working in-house staff and on-the-road sales team.

A free shuttle bus transported ADJ dealers and media guests between the Anaheim Convention Center and the ADJ Group HQ, where the entire ADJ sales team were on hand to demonstrate products and answer questions. Visitors had the opportunity to see a handful of new ADJ products before they were officially unveiled at NAMM as well as see the most fixtures from across the company’s product line demonstrated in the large on-site showroom.

ADJ Open House January 2020

An audio demo space was also setup to allow customers to hear the Avante Audio range of active speakers. Meanwhile, outside, a large system comprised of Avante Audio’s Imperio ‘mini’ line array speakers demonstrated the potential of these small but mighty cabinets.

Lunch was provided by local Southern-Californian burger chain The Habit, whose food truck set up in the parking lot to offer delicious fresh-cooked meals for both visitors and the ADJ team. Staffers from across ADJ’s corporate HQ were invited to join visitors for lunch, which not only provided an opportunity for the company’s management to thank the team for their hard work during the busy lead up to NAMM, but also allowed customers to meet in person internal sales, accounts, service and other ADJ team members who they usually only speak with by phone or email.

ADJ Open House January 2020

“Our pre-NAMM open house was a great opportunity to meet our valued customers right at the start of the new decade,” comments ADJ USA’s National Sales Manager, Alfred Gonzales. “It not only allowed them the chance to see our new products first, but it also gave them quality time with their sales reps and the chance to establish relationships with other members of our in-house team. I’d like to thank everyone who attended the event for investing their time to visit with us, and also the ADJ team for their continued hard work. Based on the exciting new fixtures we unveiled the end of last year, combined with the additional new products we launched at NAMM, I’m confident 2020 is going to be a landmark year for ADJ!”

Attracting over 100 visitors, the event was a resounding success and a great precursor to the 2020 Winter NAMM show.

ADJ Open House January 2020